Cook outside. Get paid in product.
We work with creators who actually live the outdoor life. Show us how you cook with Rockpot — we'll send you the gear, the brief, and the freedom to make it yours.
Built for creators who live outside.
We don't care about follower count. We care about authenticity, craft, and audiences that actually cook outdoors. Micro and mid-tier creators welcome — UGC-only creators welcome too.
Camping
Tent, base camp, weekenders.
Overlanding
Rigs, van life, expeditions.
Hunting
Backcountry, day hunts, butchering.
Fishing
Boat, shore, fly, ice.
Outdoor cooking
Open fire, cast iron, recipes.
Homesteading
Off-grid, prepping, food storage.
Examples we love.
A few collabs that hit the mark. Use these as a north star — natural light, clean audio, Rockpot in action, real food, no over-edited filters.
The brief, simplified.
Stick to these rules and your content will sail through approval.
Do
- Shoot in natural lightDaylight, open windows, no harsh overheads. Daytime cooks always look better.
- Keep audio cleanTalk through what you're making. Show ingredients. No background music drowning out your voice.
- Make Rockpot the focusThe pot is the star. Frame the food and the gear. Add a person, kid, or dog to bring it to life.
- Tag and credit@rockpot_official + #rockpot in every post. Mention the brand and what you cooked.
- Record nativelyShoot directly in your phone's camera or DSLR — never inside Instagram or TikTok. Quality matters.
- Post on timeUse the go-live date you picked. We schedule promo and paid spend around it.
Don't
- No heavy filtersSkip dark, grainy, or overly saturated looks. We're going for real, not retro.
- No stickers, GIFs, or overlay textIt clutters the frame and kills the cinematic feel. Tell the story in voice and camera.
- Don't delete the postPosts stay live for at least 12 months. We license the content for ads and web during that window.
- No competing brandsDon't feature competing portable cookers in the same content. Exclusivity is part of the deal.
From apply to paid post — four steps.
Apply
Submit the form with your handles and a go-live date two weeks out.
Get the gear
If approved, we ship your Rockpot within 3 business days plus a discount code for extras.
Shoot & submit
Cook with it, capture the content, upload to our shared drive 5 days before go-live for approval.
Post live
Drop the content on your scheduled date with the right tags. We amplify and feature the best.
What you commit to.
In exchange for product and discounts, here's what we ask. Same terms we've worked under for three years — no surprises.
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One 60-second reel minimumSubmitted to us via the media form on your scheduled go-live date — showing you cooking with Rockpot and what you're making.
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One reel posted on your feedInstagram or YouTube. Stays live for at least 12 months (no early deletion).
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Tag and mentionTag @rockpot_official, use #rockpot, mention the brand name and the meal you cooked.
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Pre-approval on every postUpload final content to the Rockpot Google Drive before posting so we can flight check it.
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Post on the agreed dateYou'll pick a go-live date when you sign the agreement. We plan paid spend around it.
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Exclusivity during the campaignNo competing sponsors or competing portable cooker content during the active window.
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Usage rightsRockpot may use your submitted content on the website, organic social, and paid ads for up to 12 months.
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Honest reviewProvide an honest review of the product before your post date — we want your real take.
Full terms are reviewed and accepted when you submit the application form. We'll send a copy by email.
Quick answers.
Do I need a minimum follower count?
No. We care more about authenticity and content quality than follower count. UGC-only creators with no public audience are welcome too — we license your content for our own channels.
How long until I hear back?
We review every application personally and reply within five business days.
Do I get to keep the Rockpot?
Yes. The unit is yours to keep in exchange for the deliverables in the agreement.
Is this paid?
Standard collabs are gifted: free product plus a creator discount code for extras. Paid partnerships are reviewed case-by-case — flag interest in your application.
What if I miss my go-live date?
Email collab@rockpotusa.com as soon as you know. We can usually shift the date once if you give us at least 48 hours notice. Repeated misses end the partnership.
Can I post on TikTok instead of Instagram?
Yes. TikTok, Instagram Reels, and YouTube all count toward the deliverable. Cross-posting to all three is a bonus.
How does pre-approval work?
Upload your final edit to the shared Rockpot Google Drive at least 5 days before your go-live date. We turn approvals around within 48 hours — usually faster.
Who owns the content?
You own the content. By accepting the agreement, you grant Rockpot a 12-month license to use it across our website, organic social, and paid ads.
Let's make something worth watching.
Submit your handle and a go-live date. We review every application personally and reply within five business days.
Apply nowWe typically respond within 5 business days.